While the cannabis industry is a rapidly growing market, the increasing demand for products doesn’t guarantee the success of a dispensary.
In today’s wireless world, a digital marketing strategy is invaluable.
Within a few seconds, a customer’s interest is either captured or lost completely. Because of this, it can be difficult to establish brand recognition and grow a cannabis business. I’ve learned that Google My Business or GMB is free for business owners and works to customize how a business listing appears in search results. Maintaining an online presence is essential for cannabis marketing succeeding. The majority of local searches for dispensaries on a mobile device result in either a call or a visit to the store within the same day. If the website isn’t properly optimized to be visible and convenient, it either won’t show up at all or fail to accomplish a conversion to sale. It is definitely worthwhile to employ professional assistance. Web designers, content writers and the help of a digital marketing company drives customers to the dispensary. It’s important that the dispensary name, address, phone number and URL are accurate. All information should be consistent from the website to the GMB profile. Business hours, special sales and dispensary services need to be clearly listed. Getting the dispensary listed on third-party websites such as Leafly, Weedmaps, Wiki Leaf and All Bud is a vital aspect of cannabis marketing. Whether for a recreation, medicinals or combination dispensary, it grows brand awareness, improves local rankins and works to draw customers. An online menu on the website displays the products offered and makes it easy for customers to order.