Succeeding in the cannabis industry isn’t easy.
The start-up costs alone are intimidating.
There’s also the difficulty of licensing, approval and paperwork. The cannabis products are strenuously regulated. It’s necessary to support local growers due to laws about crossing state lines. To be competitive, it can help to offer curbside pickup and delivery. However, delivery requires further licensing and finding suitable drivers. Hiring budtenders isn’t as easy as finding salesmen. You need to find people who are knowledgeable in the legalities, effects and dosing recommendations of each product. They need to be more than a glorified cashier. There are health and safety concerns when it comes to cannabis. The more services provided, however, the more customers you reach. The better the budtenders, the superior the customer experience. Every detail makes a difference. Time and money increase the odds of doing well. I have invested so much time, effort and money into building my cannabis dispensary into a viable operation. I was initially reluctant to pay for professional SEO services. I felt I could manage the build of a website on my own and cut costs. I wasted a tremendous amount of valuable time on a website that was a mess. My web site was impossible to find and frustrating to navigate. None of the buttons or drop-down menus worked. I realized that a new web build and SEO strategies were an essential investment. I needed my website to rank on google. What is the point of providing recreational cannabis delivery if nobody is aware of it? The SEO team has proved invaluable for me. Working with the digital advertising team has helped to build brand awareness. We’re now showing up on the first page of googled and gaining new customers every day.