Believe it or not, Valentine’s Day weekend is very busy for the marijuana industry.
It seems like Valentine’s Day is the perfect time to try something fun.
Valentine’s Day was on a Saturday this year and I knew the marijuana shop was going to be busy. I decided to come up with a contest for the employees at the dispensary. I talked with all of the employees on Friday morning at the weekly meeting. I let the crew come up with ideas for the prize for the contest winner. I thought there would be a couple of different ideas and then eventually everyone would agree. Unfortunately, people were all over the place. Some of the crew members had crazy ideas like big screen TVs, Xbox video game systems, and $500 cash. Other people wanted the prizes to be free marijuana items. I couldn’t get the crew to decide on one prize, so I picked all of the reasonable ideas and put them all in a hat. I chose one employee to draw a random name from the hat and that was the prize. I didn’t tell the staff what the prize was going to be. It seemed like a lot of fun to keep it a secret, especially when I realized that the employee picked the most expensive price for the contest. I threw a prize of $500 cash into the hat to make everyone excited. There were 20 ideas in that hat and that was the one that was picked. All weekend, the crew worked a lot harder to upsell at the register. Sales on marijuana items were 30% higher than last year.