I work for an online ad company.
We do all sorts of business with Heating, Ventilation and A/C dealers, plumbers, contractors and general handymen.
When you work with those people you are getting white older men in their 60s that don’t really understand what they are paying for. Sometimes they get upset with what goes on the website and that gets really aggravating. Lately our company has expanded into taking cannabis dispensary clients. I really love these people. These purchasers are significantly younger and more apt to online changes. They are honestly fine with making the website more colorful and eye-catching. When I ask for company pictures, they absolutely have photographs and they are not super messed up. I also have a lot of content to work with. There are tons of cannabis products and descriptions out there. There are cool things provided like cannabis delivery, curbside pick up, a vape lounge, dab bar and all sorts of neat features that are unique to the cannabis world. The purchasers also know what I mean when I talk about ranking higher on google. They might not be able to do SEO, however they understand why they need to purchase it. They can understand I am a professional web builder and let me do our own thing. They also officially have social media platforms already set up like twitter, a google business listing and facebook. It makes things so much easier and nicer. I am hopeful that eventually my job will just be a cannabis SEO agency. It would be good to only take cannabis dispensary purchasers. There is more money in the field and it is the current trend.