I learned how to grow cannabis from my father—a man who has seen both sides of the marijuana industry, both illicit and legal.
He and I run a cannabis business in our home state, with my dad being head of cultivation while I run most of the office and business operations.
Our success and stability have been rocky from the start, even though the legalization of recreational cannabis in this state created more opportunities for revenue. We weren’t expecting so many competitors so close by in such a short span of time, but I should have known ahead of time regardless. Focusing solely on physical sales didn’t work either, so I gave up and spoke with a digital marketing company and asked for their advice. First of all, they told me that I need to find a list of SEO keywords for cannabis dispensaries and to integrate those keywords into the text and information on your website. Then we discussed pay per click services, social media management, and website design and solutions. I gave them a budget and they explained what sort of services could be obtained within my budget. I knew that having a strong website and social media presence were two of the most important factors moving forward. Marijuana dispensary SEO services are important for any marijuana companies looking to succeed in the exploding cannabis industry nationwide. Some of these strategies are subtle while others involve completely rethinking the way you approach communicating information about your business within the digital sphere. SEO keywords are just one aspect of that larger and long term process.