Years back I paid a company to do a company website for me.
They set me up with all sorts of web pages, wrote the content themselves and got the curbside option to pick it all up. It was worth the cash. For years I coasted off of nice web design and word of mouth. I noticed recently that I hit a stagnant point. My sales stayed around the same every week. They were good, but not great. I actually thought I could do better. I noticed I was a hit with the locals, but nobody out of place even heard of our marijuana dispensary. I realized that our website didn’t rank very high on google. I started out with pay per click advertising. That means I get a top spot on google but spend money for it anytime someone clicks on it. I felt like it was costing myself and others cash in the end. I realized that more organic results through SEO were smarter. I am not savvy in search engine optimization services though. So I hired an SEO company to do all of that for me. They targeted keywords for our area, cannabis products and so much more. Suddenly our website was ranking high on google. I have seen an influx of tourists coming into our store as well. The SEO company recommends giving our web design a bit of a facelift. It has been a few years. I have added things like cannabis delivery and a vape lounge. It would be smart to do this. I want to have it done through this same business. They are neat.